Markup vs. margin, side by side
Drag one slider and see exactly how markup and margin diverge — and where profit leaks.
On a fixed €1,000 cost, drag the markup and watch the margin trail behind it — the gap is the money most quotes leave on the table.
Cost€1,000
Price€1,300
Profit kept€300
Add a “30% markup” expecting a 30% margin and you actually keep 23.1%. Decide the margin first, then work back to the markup.
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