EstiWrightInteractive

Markup vs. margin on a BoQ line

Drag one slider and see how markup and margin diverge on a tender line — and where the profit quietly leaks.

On a fixed AED 100,000 line cost, drag the markup and watch the margin trail behind it — the gap is the money a tender quietly leaves on the table.
30%
Markup30%
Margin23.1%
CostAED 100,000
PriceAED 130,000
Profit keptAED 30,000

Add a “30% markup” expecting a 30% margin and you actually keep 23.1%. On a big BoQ, that gap is real money — decide the margin first, then work back to the markup.

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