EstiWrightInteractive

The landed-cost waterfall

Watch one line build up from supplier list price through discount, duty & freight, and margin — every step of the number, on screen.

One line — a 4MP IP dome camera at AED 220 list. Move the levers and watch the price build up, step by step: discount off list, duty & freight to land it, then the margin you need.
18%
5%
22%
Supplier list priceAED 220
After discount (−18%)AED 180
+ duty & freight (5%) — landed costAED 189
Selling price (margin 22%)AED 243
Landed costAED 189
Selling priceAED 243
Profit / unitAED 53

Across the 180 cameras on this tender that's AED 9,617 of gross profit on one line — and every figure traces back to a catalog price, a supplier discount, and a margin rule you set once.

a taste of EstiWright

It's in the works.

EstiWright is in development — join the waitlist for early access.