Scenario: recovering margin on a squeezed bid
The tender must drop 8% to win. Find it in discounts and take-off, not by slashing the price.
To win, the tender has to come down 8% — here's how to find it in discounts, take-off, and prelims instead of simply surrendering the margin.
Your bid sits at AED 1.34M and the client signals you need to be 8% keener — about AED 107k — to take the award. The lazy move is to cut margin from 22% to 14% and call it a day. The disciplined move is to find the same money in cost the client never sees.
The gap, and the tempting shortcut
Three levers that protect margin
None of these touch the margin rule — they attack landed cost and quantity instead.
Same price, margin held
The three levers recover AED 108k — the full 8% — and the blended margin barely moves, holding at roughly 21.5% instead of collapsing to 14%. The client gets the lower number; you keep the job worth winning.
An 8% cut can come out of your margin or out of your costs. The number the client sees is identical — the P&L at the end of the job is not.
Finding the cut in discount, take-off, and prelims — with margin visible the whole way — is what EstiWright is built for.
It's in the works.
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