Writing a category strategy
Market, supply positioning, and the sourcing levers — a plan for a category you can actually execute.
A category strategy moves you from firefighting quotes to a plan you can execute against for a year.
1
Analyse the market
Map the supply market — who competes, how prices form, and where the cost drivers actually sit.
2
Position on the Kraljic matrix
Plot supply risk against profit impact to place the category and pick the strategy that fits.
3
Choose the sourcing levers
Select the levers the position justifies — here, partnership and dual-sourcing over a blunt reverse auction.
4
Commit to a plan
Turn levers into dated actions with owners and a savings target — a strategy, not a slide.
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